Strengthen your brand positioning with an innovative research-backed thought leadership program.
In today’s digital age, we are inundated with marketing messages and opinions 𑁋 making it hard to decipher the signal from the noise. It’s even harder to get your own voice heard amidst the cacophony. How can you ensure your message breaks through and reaches your desired target audience? And how can you position your organisation as a trusted authority in your field?
Thought Leadership
In today’s digital age, we are inundated with marketing messages and opinions 𑁋 making it hard to decipher the signal from the noise. It’s even harder to get your own voice heard amidst the cacophony. How can you ensure your message breaks through and reaches your desired target audience? And how can you position your organisation as a trusted authority in its field?
The problem
According to recent IBM Institute for Business Value research, thought leadership informed 80% of CEO buying decisions in 2021. Cutting-edge ideas and research-backed insights are often prerequisites for being able to engage with high-level executives around B2B solutions.
The solution
We deliver innovative, independent, research-backed content, enabling companies and organisations to raise their profile, redefine industry standards, and make forward-thinking impacts.
Why Thought Leadership?
Effective thought leadership offers unique expert perspectives and valuable insights.
Our research is forward-looking, evergreen, evidence-based and peer-reviewed, all of which add credibility, shelf-life and greater ROI. Using our in-house analysts and the 1,500+ members of our expert network for high-quality research and expertise, we provide an end-to-end thought leadership solution.
We provide thought leadership for many of the world’s most influential and innovative brands.
Finding the white space
We help clients identify and define compelling themes. Previous engagements have included compelling themes in areas such as geopolitical risk, ESG, future of work, healthcare, technology, and business innovation.
We combine the reach of our global expert network and our rigorous methodologies to produce unique and compelling thought leadership campaigns on a wide range of subjects that matter to our clients.
Benefits of using our service include:
- Building on our high-quality, on-brand content to help strengthen your position as a leader in your industry and drive brand awareness.
- Informing and influencing customers and prospects with thought-provoking content in written, online, video, podcast, and events-based formats.
- Amplifying your message by tapping into our owned media properties so that you can reach over 1.8 million business leaders, policymakers, and other influencers globally through social, online, and print channels.
Providing unique end-to-end thought leadership
Ideation: Creating ideas and concepts in partnership with key stakeholders.
Research: Identifying knowledgeable experts, credible publications and accurate data.
Analysis: Extracting valuable insights and writing original narratives.
Design: Creating visually engaging analysis and deliverables.
Publication & Distribution: Amplifying the thought leadership to stakeholders and market segments.
Questions about Thought Leadership?
