Select target markets and make informed entry decisions. Tailored to your needs, this service enhances strategic thinking and sharpens operational decision-making in a fast-evolving landscape.
Country Exposure and Prioritisation
Select target markets and make informed entry decisions. Tailored to your needs, this service enhances strategic thinking and sharpens operational decision-making in a fast-evolving landscape.
Amid global shifts, selecting the right markets is critical…
In a world of heightened uncertainty and shifting supply chains, organisations face a critical challenge: identifying where the true market potential lies. With changing operational frameworks and increasingly complex external environments, it has become harder to pinpoint the sectors, countries and regions most likely to thrive in this new reality.
Organisations are left questioning how to make data-driven decisions that align with their growth and profitability objectives. Our comprehensive market evaluation and country rating system provides the insights you need to navigate these challenges, helping you identify opportunities, assess risks and determine your next strategic moves.
Our solution helps you make data-driven choices…
Our tailored solution provides a comprehensive approach to assessing market potential, helping you to make informed decisions when selecting target markets. We leverage advanced analytical tools and expert insights, including:
- Parametric models that highlight key risks and opportunities, providing a clear framework for informed market selection.
- Interactive models with over 145 indicators, evaluating market attractiveness across social, technological, economic, environmental, political, legal and ethical (STEEPLE) categories.
- Country scoreboards and rankings that guide strategic decisions and support investment or divestment plans.
- Scenario planning tools to anticipate potential shifts and explore alternative future outcomes.
- A multi-tier weighting system, expertly calibrated to identify optimal locations for subsidiaries, operations and market entry.
- User-friendly tools, adaptable to client-specific requirements and custom indicators.
So you can pinpoint the best opportunities…
Our comprehensive market evaluation and country rating system enables clients to compare markets, identify opportunities, and set priorities for sales, investment or divestment.
This system leverages a broad range of market indicators and segment attractiveness criteria, thereby providing a user-friendly market opportunity analysis tool. Developed in collaboration with clients, the mapping framework is customised to reflect company-specific considerations, typically combining public and client data, such as revenue, assets and employees by country. Clients may also choose optional ongoing monitoring and support to further enhance our core service.
For a more nuanced analysis, we offer a multi-vector country assessment framework, which includes:
- Country selection and index calibration workshops
- A customisable model tailored to your needs
- In-depth qualitative written analysis
By blending quantitative and qualitative analysis, our proven methods deliver an impartial evaluation of market potential.
Ready to learn more?
Get started with Country Exposure and Prioritisation today. We use best-in-class qualitative and quantitative assessment methods, supported by on-the-ground expertise and insights from our network of 1,500 experts.
