Find and evaluate the possibilities of a new market.
We provide businesses with comprehensive insight on how to succeed in their most important markets via comprehensive studies of the competition, operational environment, legislation, market size, and growth.
Market Opportunity Assessment
We provide businesses with comprehensive insight on how to succeed in their most important markets via comprehensive studies of the competition, operational environment, legislation, market size, and growth.
The problem
Before entering new markets or expanding in current ones, multinationals require a thorough awareness of the real industry landscape and total addressable market to develop successful growth plans and go-to-market strategies.
Very few organisations have a level of local understanding necessary to determine:
- How to set targets for local teams.
- If new products will match a client category.
- Whether local data can be relied upon for effective decision-making
- Where the market is growing and shrinking.
The solution
- Whether our customers are presenting to local teams or boards of directors, our team carries out a market assessment by mixing strong local insight with internationally relevant frameworks and quality control.
- To ensure our perspectives are current and conclusions are accurate, market-tested, and actionable, our team establishes local value chains, significant legislation, and supply and demand variables.
- We then cross-reference our findings to triangulate results based on pre-existing datasets, interview responses, and our research team’s outstanding local economic and political coverage.
- Our market opportunity assessment generates an accurate picture of the possibilities and hazards across client markets using a mix of market data, experience, and in-depth secondary and local research.
Engagements typically consist of:
- A thorough project plan, including routine check-ins to provide progress updates, intermediate findings, and troubleshoot any challenges
- Reports including detailed, customised analysis and recommendations
- Documentation of input assumptions and detailed results that underlie our analysis
- Final presentation to executive stakeholders
- A customised dashboard, updated with current research and data for target markets
Ready to get started?
We enable our clients to see through local spin, handle corporate expectations, and enter and assess markets with a thorough understanding of the factors influencing local risks and opportunities.
