Three steps to building a successful go-to-market strategy

Entering a new business market is increasingly complex, due to growing fluctuations in market fundamentals, geopolitical uncertainties, a growth in the number of competitors and more. Opportunities can be very focused, requiring a deep understanding of the purchasing behaviour of specific segments, macro factors and geopolitical considerations.

Yet, you may not have a local team or the language capacity to form a comprehensive picture. So how do you get a 360-view of the market?

In this webinar, FiscalNote’s advisory specialists will share a three-step process to develop a comprehensive go-to-market strategy and win in your new market.

Discover:

• The key difficulty in gaining a 360-view of a new market – and how to overcome it
• The three factors you must understand in order to decide where to play
• An abundance of choice: How to prioritize good market entry opportunities
• Use case: How a healthcare company used our process to expand in Southeast Asia, increasing revenues by 100% over five years
• The best way to ensure that your go-to-market strategy is a living, usable document that can be leveraged by your team long-term