Market Evaluation

Our comprehensive country rating system enables you to compare markets, identify opportunities and risks, and determine priorities for sales, investment or divestment


Our market evaluation system draws on a wide range of market indicators to provide an easy-to-use analysis tool.

The system combines best practice in qualitative and quantitative data assessment and indexing methodologies, leveraging the multidisciplinary insights of on-the-ground expertise and the insights of our 1,500-strong expert network.

Key features include:

  • Interactive, tailor-made model with 130+ indicators assessing country attractiveness for your operations across STEEPLE categories
  • Comparable country scoreboards and rankings informing forward-looking strategic decisions and investment / divestment plans
  • Scenario planning capability to identify potential deviations and determine alternative futures
  • Three-tier system of weightings calibrated by Oxford Analytica’s expert panel which helps determine the best locations for subsidiaries, operations and market entry
  • User-friendly tool adaptable to client-specific requirements and indicators


A multi-vector country assessment framework for countries selected by you and your teams, typically including:

  • country selection and index calibration workshops
  • an Excel-based customisable model
  • accompanying in-depth qualitative written analysis

Clients can add optional ongoing monitoring and support.

Case studies

Automotive sector: Manufacturing locations in Central and Eastern Europe

Oxford Analytica advised a leading global automotive manufacturer in developing a location strategy for new manufacturing capacity. The multinational was seeking a competitive and stable location for investing in new production capacity intended to serve export markets. We produced an in-depth comparative analysis of six countries in terms of their suitability for hosting the plant. The analysis considered a wide range of factors including costs, infrastructure, political and economic stability, and the general business environment.

Food and beverage sector: Diversifying supplies

We analysed ten countries for their long-term potential as suppliers of key ingredients. To facilitate this assessment, Oxford Analytica designed an analytical framework to measure the market attractiveness and degree of risk associated with doing business in each country. The framework focused on four dimensions (Infrastructure, Export Potential, Political Reliability and Environmental Sustainability) and used the input of over 20 agriculture, economics and environmental sustainability experts.  

The World Next Week: our free geopolitical highlights email