Oxford Analytica Daily Brief 35th anniversary

Pioneering daily geopolitical analysis service continues to serve senior decision-makers with timely, impartial and relevant analysis

The doorway to our Oxford office

Oxford Analytica is proud to announce that today marks the 35th anniversary of the publication of the first Oxford Analytica Daily Brief, the pioneer and present standard-bearer in the delivery of expert, impartial and actionable analysis of events and trends in the global political economy for decision-makers around the world.

Published every business day of the year since 27 September 1984, the Daily Brief draws upon a global network of scholars and experts and an in-house team of analysts to produce insights that enable clients in business, government and international organisations to navigate the changing landscape of politics, economics and society.

The Daily Brief has built a reputation over the past 35 years for its seasoned judgements and authoritative insights on countries and consumers, politics and business, the global balance of power and rapid technological change, to mention just a few of the topics that it regularly covers.

The Daily Brief remains what it has always been: a trusted, reliable guide to a changing world

David K Young

The world has become more complex, volatile and unpredictable since the first Daily Brief was published in 1984. And the information explosion of the past two decades has done little to facilitate understanding, as opposed simply to knowing, what is going on. Judicious decision-making and the mitigation of risk and maximisation of rewards have become more challenging as a result, as our clients frequently tell us.

“We live in an age of uncertainty when many of the ‘old truths’ seem to have been cast aside, whether in politics, business or other areas of life,” said David K Young, Oxford Analytica’s Chief Executive.

“Rapid changes in technology, the rise of China, the spread of ‘populism’ and the growing realisation that our environment is under acute threat have changed the rules of the road for many of our clients, wherever they operate.

“What has not changed is the value of – and the world’s need for – the highest quality geopolitical and macroeconomic analysis.

“I am proud to say that in these challenging times, the Daily Brief remains what it has always been: a trusted, reliable guide to a changing world. This is why many of our clients around the world have remained with us for so many years. It is a gratifying testimony to the quality of the Daily Brief and a tribute to all those who work on producing it each day.”

Country coverage map

One of the hallmarks of the Daily Brief has been its focus on ‘what matters and why’

David R Young

The Daily Brief was the brainchild of Oxford Analytica’s Founder and President, Dr David R Young.

As an Assistant to Henry Kissinger in the White House in the early 1970s, working on the Presidential Daily Brief, David thought that the equivalent of this brief could be produced in the private sector by harnessing the intellectual capital of the great universities of the world.

“I thought that this kind of service was too valuable to be restricted to the United States or to any government,” said David, who founded Oxford Analytica in 1975 with the purpose of enabling organisations to embrace the challenge of change and to advance the frontiers of enterprise and progress, whether that be political, economic or social.

“Decision-makers in all walks of life and in every part of the world would surely benefit from having the finest-quality, trusted, independent analysis delivered to them each day.

“I therefore decided to create a network of expert contributors, drawn from Oxford and other leading universities, and hire a team of analysts to create a daily briefing service of the highest quality for anyone in government or business around the world who was able to appreciate its value.

“Fortunately, many people did so.”

Keyword frequency

Starting with ten Oxford dons in 1975, the Oxford Analytica network has grown to over 1,500 today – with about 90% from universities and institutions around the world.

“Our expert network now spans the globe and its interdisciplinary capabilities ensure our analysts can decipher every country, industry and theme worldwide,” David said.

From its inception, one of the hallmarks of the Daily Brief has been its focus on ‘what matters and why’ when it comes to changes in the global political economy.

Another is that the Daily Brief neither editorialises nor engages in advocacy.

Rather it seeks to deliver the highest quality of trusted analysis on any issue, emphasising consequences and implications so that clients can make the best decisions possible as far as their own operations are concerned. 

The first Daily Brief examined the relationship between Argentina and the IMF, the UK-China agreement on Hong Kong, and political developments in the Middle East and Sudan – all of them still key issues.  

Today, it covers major developments in every country from Afghanistan to Zimbabwe and examines trends as diverse as the challenges facing democracy, the future of work, the myriad applications of AI and the troubled pursuit of cybersecurity.

The Daily Brief analyses every aspect of how politics, society, economy and technology shape the macroenvironment

In short, the Daily Brief analyses every aspect of how politics, society, economy and technology shape the macroenvironment and thus affect the behaviour of governments, firms and individuals.

It does so in an attractive format that allows easy access to the more than 210,000 items of analysis published since the first issue appeared on this date in 1984.

Delivered via Oxford Analytica’s own customised platform, the Daily Brief today combines lucid prose with innovative graphics to deliver daily analysis of global events to a standard that rivals have often envied but never matched.

On the occasion of the Daily Brief’s 35th anniversary, Oxford Analytica would like to thank all of the contributors, analysts, designers and other staff who have contributed so much to its publication over the years.

Our biggest debt, however, is to the clients of Oxford Analytica and the Daily Brief in particular.  

We are honoured by the trust they have placed in us, and we are inspired to do all we can to ensure that the Oxford Analytica Daily Brief remains the premier source of analysis of events and trends in the global political economy in the future, as it has been during the past 35 years.

Oxford Analytica

As the pioneer of geopolitical analysis, we embrace the challenge of change to further the frontiers of enterprise and progress, whether that be political, economic or social.

Founded in 1975, Oxford Analytica is an independent geopolitical analysis and advisory firm that draws on a worldwide network of experts to advise our clients on their strategies, operations, policies and investments. Our trusted insights and seasoned judgements on global issues enable clients to navigate complex markets where the intersection of politics and economics, business and society is critical to success.