Our clients include firms in consultancy, legal, audit, brand management and marketing, who use our expertise either to benefit directly or as thought leadership to deepen their client relationships.
We advise law firms, auditing companies, trade organisations and management consultancies on how macro factors will shape the investment and regulatory environment affecting their clients.
Our original research also helps business development teams position their firms as thought leaders in target market areas.
Client team: Thought leadership
Issue: Digital disruption has emerged as the defining business issue of our age. Korn Ferry and the Korn Ferry Institute wanted to measure the extent to which businesses are set up to adapt continuously and achieve lasting success.
Engagement: Oxford Analytica conducted extensive meta-analysis to construct the Korn Ferry Digital Sustainability Index (DSI). The index ranks 362 organizations across five industries and 14 countries on the five dimensions of digital sustainability. Each industry and country is ranked based on its DSI score out of 100 — reflecting its overall digital sustainability and performance in each dimension.
Result: The findings were published as the Korn Ferry Digital Sustainability Index, a meta-study that redefines transformation in the context of significant and ongoing digital change, and establishes digital sustainability — an organization’s ability to continuously adapt and thrive in the digital economy — as a critical driver of financial success, now and in the future.
Client team: Political risk
Issue: Willis Towers Watson and Oxford Analytica conducted structured interviews with executives at a cross-sector group of leading global firms with a strong track record in political risk management, to discover how leading companies are responding to recent tumultuous political events.
Engagement: One-hour structured interviews were conducted with twenty panellists. The majority were Forbes Global 500 companies. The firms represented a cross section of industries including food and beverages, oil and gas, mining, pharmaceuticals, automobiles, and utilities. The companies are mainly headquartered in North America, Europe and Japan and have extensive global operations, including in “risky” countries.
Result: The survey found that investors are increasingly holding management accountable for losses experienced due to political risk exposure. Importantly, growing investor pressure to account for political risk exposure is likely to mean that companies will increasingly be compelled to benchmark such capabilities against their peers.
Client team: Marketing and Business Development
Issue: King&Wood Mallesons wanted to highlight their extensive China expertise to European investors.
Engagement: Our Advisory thought leadership team proposed a study on the value of European FDI flows into China in 2020 in sectors like life sciences, financial services and media. We produced a report containing econometric analysis, forecasts of sector-specific regulatory developments and a survey of key regulatory issues for investors. Read the report.
Result: King&Wood Mallesons drew on the report to build its reputation in Europe on China, reaching out to clients and prospects. The report received coverage in The Economist, The Daily Telegraph, The Sydney Morning Herald and other publications.
Client team: CEO Practice Group at EgonZehnder
Issue: The client wanted to demonstrate intellectual and practical leadership in finding and retaining talent in a competitive environment.
Engagement: Sponsorship of our annual conference, Global Horizons, and the sponsorship of a specific panel titled ‘Winning the 21st Century Global Talent War’ which featured key findings from the client's own work and expert opinions from fellow panellists. We organised videos and one-on-one interviews with media partners for client use on social media and other platforms, and the client was able to publicise and distribute published material at the conference itself.
Result: EgonZehnder publicised its intellectual ownership of this issue among business leaders at the conference and used the intellectual capital generated at Global Horizons to reinforce their brand in the wider world.
Client team: Marketing and Business Development
Issue: Hogan Lovells wanted to develop their Africa practice.
Engagement: Our Advisory thought leadership team created a report on how regulation and governance shape investor experiences and business success across sub-Saharan Africa, with trend analysis on the influence of political, economic and social factors on investment in the mining, power and private equity sectors. Read the report.
Result: Launched at Hogan Lovell's Africa Forum, our work was featured in a global roadshow showcasing the firm's Africa credentials.
Client team: Research (supporting partners' business development)
Issue: Which cities and regions are driving innovation and growth, and what global links are developing between these clusters?
Engagement: Analysis on economic activity in cities and regions from our Advisory macro strategy team
Result: Our study enhanced partner conversations with their clients and prospects about new trade and business linkages that are emerging.
Client team: Senior Partners
Issue: What are the different scenarios in which geopolitical developments could affect the global business landscape over the next decade?
Engagement: Our Principal, Graham Hutchings, gave an expert briefing to the firm's partners retreat in the United States in which he discussed issues ranging from possible trajectories of US foreign policy to the emergence of a global middle class.
Result: The partners drew on the key themes identified in our engagement for their strategic planning sessions.
What sets us apart
Our high-calibre in-house team works with over 1,400 expert contributors to deliver on every aspect of geopolitics and macroeconomics and their implications for our clients.
Our authoritative and impartial analysis is built on founding principles and robust methodology.
Founded in 1975, we have an unparalleled track record of analytical judgment and meticulous client care.