Professional services

Three business people holding a meeting (detail)

We advise law firms, auditing companies, trade organisations and management consultancies on how macro factors will shape the investment and regulatory environment affecting their clients.

Our original research also helps business development teams position their firms as thought leaders in target market areas.

Client team: Marketing and Business Development

Issue: King&Wood Mallesons wanted to highlight their extensive China expertise to European investors.

Engagement: Our Advisory thought leadership team proposed a study on the value of European FDI flows into China in 2020 in sectors like life sciences, financial services and media. We produced a report containing econometric analysis, forecasts of sector-specific regulatory developments and a survey of key regulatory issues for investors. Read the report.

Result: King&Wood Mallesons drew on the report to build its reputation in Europe on China, reaching out to clients and prospects. The report received coverage in The Economist, The Daily Telegraph, The Sydney Morning Herald and other publications.

Client team: CEO Practice Group at EgonZehnder

Issue: The client wanted to demonstrate intellectual and practical leadership in finding and retaining talent in a competitive environment.

Engagement: Sponsorship of our annual conference, Global Horizons, and the sponsorship of a specific panel titled ‘Winning the 21st Century Global Talent War’ which featured key findings from the client's own work and expert opinions from fellow panellists.  We organised videos and one-on-one interviews with media partners for client use on social media and other platforms, and the client was able to publicise and distribute published material at the conference itself.

Result: EgonZehnder publicised its intellectual ownership of this issue among business leaders at the conference and used the intellectual capital generated at Global Horizons to reinforce their brand in the wider world.

Client team: Marketing and Business Development

Issue: Hogan Lovells wanted to develop their Africa practice.

Engagement: Our Advisory thought leadership team created a report on how regulation and governance shape investor experiences and business success across sub-Saharan Africa, with trend analysis on the influence of political, economic and social factors on investment in the mining, power and private equity sectors. Read the report.

Result: Launched at Hogan Lovell's Africa Forum, our work was featured in a global roadshow showcasing the firm's Africa credentials.

Client team: Research (supporting partners' business development)

Issue: Which cities and regions are driving innovation and growth, and what global links are developing between these clusters?

Engagement: Analysis on economic activity in cities and regions from our Advisory macro strategy team

Result: Our study enhanced partner conversations with their clients and prospects about new trade and business linkages that are emerging.

Client team: Thought Leadership, Communications, Member Services

Issue: A trade organisation wanted to enhance the value it provides for its members, and to raise non-member interest in its area of operation.

Engagement: A customised weekly digest of independent, high-quality content drawing on The Daily Brief, and curated and introduced by our analysts.

Result: The client now provides exclusive context and commentary on key regional political and economic trends that could pose risk or provide opportunity for its members, increasing engagement and boosting the perceived value of its services. It also distributes our content-rich publication more generally to raise awareness.

Client team: Senior Partners

Issue: What are the different scenarios in which geopolitical developments could affect the global business landscape over the next decade?

Engagement: Our Principal, Graham Hutchings, gave an expert briefing to the firm's partners retreat in the United States in which he discussed issues ranging from possible trajectories of US foreign policy to the emergence of a global middle class.

Result: The partners drew on the key themes identified in our engagement for their strategic planning sessions.