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SUBJECT:
Podcasting as a new internet medium.
SIGNIFICANCE:
Over the last 18 months, Apple has introduced the concept of podcasting on an enormous scale. While in itself this was not a new method for delivering digital content over the internet, when combined with growth in the popularity of Apple hardware and the success of its iTunes software, it may signal a shift in the market for digital entertainment and home computing.
Word Count (approx): 1125
Headings
- iPod popularity
- Free content
- Video media
- Amateur content production
- Apple battle
- iPod competition
Primary Keywords: INT, International, social, consumer, media, technology
Secondary Keywords: judicial, telecommunications
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