Thought Leadership

Thought leadership is a crucial tool for clients to engage with key stakeholders and establish themselves at the forefront of their peers.

Exploring big ideas, questioning wide assumptions and drawing novel conclusions from existing facts attracts public discussion and enhances the value of services.

We specialise in thought leadership projects that provide innovative content based on expert analysis or original research.

Thought Leadership Case Studies

Brazilian oilBusiness RiskProsperityPoliticalRail

The Impact of Pre-Salt

Petrobras

The Issue

Petrobras asked us to help promote a better understanding of the outlook for Brazil’s oil & gas sector, given the recent discoveries of substantial new reserves and the impact these would have on the country’s economy.

The Approach

We analysed the implications of these reserves for Brazil against a forecast for oil prices over the next 20 years. We also considered the risks and opportunities associated with the proposed legal framework for governing exploitation of the new reserves. A key element of the outlook was our assessment of Brazil’s own service and supply industry for the oil and gas sector.

The Result

Our study enabled Petrobras to raise awareness of the long-term prospects for the Brazilian oil and gas sector. Our analysis of how the sector is likely to change has also helped Petrobras to position itself as a thought leader in this area by presenting this assessment to targeted stakeholders -- most importantly those who participated in its 2010 rights issue, the largest ever rights issue to date.

Why Oxford Analytica?

Companies worldwide rely on our thought leadership to engage with opinion leaders in government and society. Our key advantages are:

Global network

Our network of more than 1,400 experts enables us to call upon leading specialists who can comment authoritatively on complicated and technical issues.

Rigorous methodologies

We develop methodologies to achieve client objectives while maintaining academic rigour.

Research capability

Our close relationship with the academic community produces original research and thus pieces which establish thought leadership and receive coverage in the global media.