Our methodology

Our authoritative analysis is built on robust methodology and on founding principles that keep us independent and impartial.

Core approach

How we work

How we marshal our expertise to turn noise into actionable insight

Avoiding bias

Our objectivity is everything, to us and to our clients. We use multiple techniques to ensure it.

Global Macro Diligence

The necessary amount of due diligence required to assess the impact of macro forces on your strategy or operations

Founding principles

Founded in 1975, we continue to observe our founding principles of service and impartiality.

Approaches and tools

We make use of many methodological tools and approaches to deliver for clients, as fits best to their needs.

Country scores and ratings

Compare country performance against bespoke criteria over time

Macro forecasting

Quantitative sectoral outlooks, trend/impact analysis and bespoke projections for cities, countries, regions or worldwide

Risk and opportunity assessment

Mitigate or avoid direct risk from state and non-state actors

Scenario planning

Develop resilient and robust long-term strategies

Stakeholder analysis

Gain advantage in complex operating environments