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Even today, in our New Generation Services, we remain guided by our founding principles.
That scholarship is a quest for understanding; enterprise is a quest for progress; and that both of these endeavours should be seen as dynamically interdependent with the aim to provide clients with the value of analysis and assessment grounded on the cardinal principles of independence and objectivity;
That the frontiers of enterprise and progress are only pushed further out by accepting the challenge of change, be it political, economic, social or technological, and that this is best done by understanding change and harnessing it;
That the necessary understanding comes not from ‘received wisdom’ but from rigorous examination with no cause to promote other than truth;
That, in practice, the highest priority must be given to collecting information, data and news from the widest possible array of the most reliable sources by the most advanced technology available; retaining an Oxford-based core of consultants from leading members of the senior faculty of the University; and employing a professional staff and maintaining a global network of contributors of the highest quality and broadest experience;
That Oxford Analytica strictly maintains an editorial policy that is non-prescriptive, non-partisan and completely disinterested, with no political bias, ideological agenda or issue advocacy;
That all of Oxford Analytica’s work, be it an article, study, paper or briefing, be consistent with, or a development of, all of its previous or contemporaneous analysis, with the aim of providing clients with a total picture which is accurate, coherent, continuous and comprehensive.
