Analytical Processes
The Daily Brief is Oxford Analytica’s flagship intelligence service. A rigorous production process ensures timely, reliable delivery of the finest quality analysis of geopolitical and macroeconomic events and trends every business day.
- Daily evaluation of all areas of the globe by senior experts
- Looks behind the news agenda
- Unrivalled connectivity between in-house staff, network and clients
- Delivers both quick and more considered analysis
- Comprehensive inputs and comprehensive outputs
- Documented, available, rolling assumptions.
Evaluate and question
Every day we evaluate new events and issues, drawing on major international and regional media, as well as feedback from clients and contributors. We:
- identify the relative significance of global events;
- frame the questions that need to be answered arising from major developments;
- ensure coverage of our clients' interests; and
- determine the best time-scale for providing analysis.
The key elements we use to underake this evaluation are:
Morning Conference
An editorial conference takes place each weekday morning chaired by the Editor of the Daily Brief, attended by Oxford Analytica Region Heads (mainly senior Oxford University academics), the in-house team of editor/analysts and other consultants. Clients frequently attend.
Contributor Network
Our in-house team is in continual touch with our contributor network, drawing on their long experience to focus on what is really significant.
News Review
Our team continually scans newswire, print, broadcast and online services, filtering out the noise and determining the significance of events in the news.
Analysis and Production
Unlike many of our competitors, our in-depth analysis comes from senior external experts with years of experience directly related to the subjects on which they write.
Commissioning and writing
A contributor (or sometimes several) is then selected from Oxford Analytica’s global contributor network of scholar experts to write in-depth analysis. Paragraph-length executive summaries are written in-house for new events whose significance we have already looked at, or to establish a holding view on critical events while longer analysis is undertaken.
Critiquing and editing
The in-house team of editor/analysts, each a highly qualified expert in their field, undertakes a rigorous, yet rapid, process of quality control. This involves:
- seeking further input from external and internal experts
- ensuring editorial objectivity and analytical consistency
- and cross-referencing previous analysis from our electronic archive of nearly 25 years of the Oxford Analytica Daily Brief.
Delivery
Oxford Analytica delivers Daily Brief content to clients through its website in conjunction with highly personalised and time-saving email alert systems. For larger clients, we offer a wide range of authentication and delivery systems permitting delivery to large groups of users and integration with content intranets.
Feedback
Once delivered to clients, we ensure that key conclusions, and reactions to those conclusions, are incorporated within the evaluation of future events.
Interactivity
Clients interact with in-house and external experts using online tools to engage in debate, ask questions and offer suggestions for further coverage.
Internal assessment
Ensuring analytical consistency, we maintain a set of rolling assumptions on political, economic, security and foreign policy issues which underpin our coverage in the Oxford Analytica Daily Brief. These are available to clients and are updated constantly as events unfold.
