The 2009 Ernst & Young Business Risk Report
Oxford Analytica collaborated with Ernst & Young to produce the 2009 Business Risk Report,
which has been widely picked up in the media, including The Times.
The report assesses the top 10 risks to global business in 2009, as well as 15 Below the Radar threats, based on interviews with more than 100 analysts, representing 11 industrial sectors and more than 20 academic disciplines. Respondents were asked to identify and provide commentary and insight on the top risks facing leading global firms in their sector. Risks rated as having the greatest impact across the largest number of sectors were chosen as the top 10 risks for global business in 2009.
Respondents unsurprisingly ranked credit crunch aftershocks and the risk of global recession as two of the most important business risks for 2009, displacing regulation and compliance from last year's top spot. Yet the survey results also show that the shifting balance of power between established and emerging markets, redundant business models and raised concerns over reputational risks have caused a significant re-ordering of the top risks since last year.
The 2009 top 10 risk rankings (2008 rankings shown in parentheses) are:
- The credit crunch (2)
- Regulation and compliance (1)
- Deepening recession (New)
- Radical greening (9)
- Non-traditional entrants (16)
- Cost cutting (7)
- Managing talent (11)
- Executing alliances and transactions (7)
- Business model redundancy (New)
- Reputation risks (22)
